Knowing what is driving you and your business forward is at the core of being a business owner. If you are not passionate about your business then why are you in it?
If you want to start a business just because you like the idea of owning you own business, then I don’t believe you’re ready yet. Keep looking around until you can match your expectations to a suitable business. Remember that the great majority of small business owners have just brought themselves a job – one which they can’t call in sick or take paid time off.
Planning ahead is the key to understanding the direction of your business and unfortunately, is often forgotten by business owners who are drowning in day to day operations. Stop, look up and plan ahead. Planning, forecasting and budgeting will get you much closer to achieving your dream than aimlessly working away with no direction or strategy.